This is the first part of a four part series addressing 4 common obstacles encountered when healthcare organizations attempt to convert physician performance data into behavior change. The amount of data captured in healthcare is expanding exponentially, including data related to multiple dimensions of physician performance. These include:
Clinical application usage data (EHR, voice recognition software)
Revenue cycle integrity data (documentation, medical necessity, coding)
Performance data (quality, patient satisfaction).
Because of numerous competing priorities, and the high rate of physician burn out, healthcare organizations struggle with capturing physician engagement into initiatives that aim to leverage this data to drive change. Ultimately, what physicians want today is data and information that will ease the pain, and give back the time they have lost over the last decade. Despite that, this series is focused on how you can further increase physician engagement by overcoming the following four obstacles:
Let's begin with Data Credibility...Meet this obstacle head on!
When leveraging data to motivate physicians, the credibility of that data will always be questioned. That’s just how we function, because we physicians must constantly evaluate data to determine if a particular treatment is the right choice for our patients. It’s not a matter of if this will come up, but when! It is far easier to meet this obstacle head on by preparing to address the four types of concern that will arise :
Source: What is the source of this data? Is this the correct data to judge my performance?
Timestamp: What is the timeframe of this data? Is it a snapshot or does it represent activity over time?
Validate: Is this data accurate? How do you know?
Output: Should this data influence my behavior, or someone else's?
The challenge is not to let your messaging on credibility obscure the meaningful insights to follow. We often incorporate simple features like timestamps, and referencing the source, with an option to immediately jump out into additional information for those who would otherwise stop paying attention. A key to this is tracking, with high incidences of seeking credibility prompting the need to take additional action, and rebuild trust with the physician community overall.
In the next part of this four part series, we will discuss the obstacle Speed, along with a solution.
About the Author
Over the last decade, Dr. Andres Jimenez developed training curriculums impacting over 1/3rd of all US physicians. Over the past 5 years, physicians in over 1,000 hospitals and clinics have used training software he developed. Dr. Jimenez completed the Dartmouth/Brown medical program, and continued on to General Surgery residency at Emory. He completed a fellowship in Educational Leadership at USC School of Medicine, and a Masters Degree in Education, with a focus on Instructional Design for Online Learning.