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Healthcare IT Entrepreneurship Book Cove

The Healthcare IT market is one of the fastest growing segments of the healthcare industry, expected to reach $228 Billion dollars in 3 years. This book teaches fundamental entrepreneurship skills from the unique & delicate perspective of Healthcare IT, preparing the entrepreneur (particularly the physician entrepreneur) to successfully lead, advise, innovate and build wealth.

Dr. Jimenez is founder and CEO of ImplementHIT

"Dr. Jimenez' unique background that combines technical, as well as medical and training expertise allowed him to generate innovative new ideas to help us better achieve our implementation goals."

James Lee MD - Chief of Endocrine Surgery, Columbia University

"Dr. Jimenez  understands the intersection of health IT and medical practice, the importance of developing new learning strategies, and how to connect with physicians."

Robert Dowling MD - Chief Medical Officer, Advanced Urology Institute

"Very few people can bring such a well-rounded background across clinical, technical, and training platforms"

Chad Kerr - Senior Manager, Accenture

Connect with Dr. Jimenez on

  • Founder of ImplementHIT (operated for 10 years, current board chair)

  • Cofounder of TCP Services (acquired by CorroHealth)

  • Senior Advisor to CEO of Trellus Health (post Series-A through IPO on London Exchange)

  • Double Board Certified in Public Health and Prevention and Clinical Informatics

  • Cornel Johnson School of Business, Masters in Business Administration

  • Weill Cornell Medicine, Masters in Healthcare Leadership

  • Capella University, Masters in Education, Instructional Design for Online Learning

  • Allscripts, Former Clinical Director of Content and Online Training

  • Dartmouth/Brown Medical Program, Medical Doctorate (MD)

  • Emory University School of Medicine, General Surgery Residency (PGY 1-2)

  • Mount Sinai School of Medicine, Public Health & Prevention Residency (PGY 3)

  • USC School of Medicine, Educational Leadership Fellowship

  • Developed behavior change interventions used by 1/3rd of all US physicians

  • Developed behavior change software used in over 2,000 hospitals and clinics

Table of Contents


Part 1: Physician Entrepreneurship


Physician Entrepreneur Advantages

Markets and Technology Improvements

Idea Validation

Opportunity Analysis

Early Stage Analysis

Final Thoughts


Part 2: Creating a Plan

Your Role as CEO and Founder

Your Role as Chief Medical Officer or Board Member

Your Role as Intrapreneur

Investing in Yourself

Do I need an MBA

Building your Network

The Transition

Part 3: Healthcare IT Market

A Brief History of Healthcare IT

Practice Centric Technologies

Consumer Centric Technologies

Mergers and Acquisitions


Part 4: Basic Concepts

Thought Leadership

Paid Advertising


Public Relations

Social Media

Original Equipment Manufacturer (OEM)

First Mover and Second Mover

Mergers and Acquisitions (M&A) Landscape in Healthcare

Market Share

Sales Process and Pipeline

Direct Sales

Marketing Conferences

Resellers in Healthcare

Value Added Resellers (VARs)

Understanding Software-as-a-Service (Saas)

Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS)

Service versus Software in Software-as-a-Service (Saas)

Part 5: IT Development

Managing an IT Team

IT Talent Search

Offshore Development

Supporting Your Technology

Mobile App Introduction

iOS Mobile Apps

Android Mobile Apps

Machine Learning and Predictive Analytics

Healthcare Enterprise Application Design

Agile Development

Feature Driven Development


Part 6: Financial

Venture Capital, Dilution, Control & Growth

Software-as-a-Service (SaaS) Financial Metrics: Part 1

Software-as-a-Service (SaaS) Financial Metrics: Part 2

Cashflow Management

Balance Sheets

Profit and Loss

Employees and Consultants: Understanding the Differences

Revenue Recognition

Healthcare Compensation Models

Healthcare Accounts Receivable

Balancing Financials

Banking Relationships

Financial Projections


Part 7: Legal

Raising Capital for Your Startup

Raising Capital, Series A and Beyond


Statement of Work

Capitalization Table

Corporate Structure

Finding Your Attorney

HIPAA Agreements

Master Services Agreements

Joint Venture Agreements

Non-Disclosure Agreements

Reseller Agreements

Copyrights and Trademarks

Software Patents

Mechanical Patents


Part 8: Future of Medicine

Personalized and Precision Medicine


Information Technology

Mobile Health

IBM Watson in Healthcare

Big Data and Artificial Intelligence Analysis

Genomics, Synthetic Biology Regenerative Medicine, Longevity


Hardware Sensors and Software Sensing Technology in Healthcare

Digital Manufacturing



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